The March 2024 Core Update from Google addresses issues of low-quality content and implements fresh spam policies aimed at combating manipulative practices.
The March 2024 Core Update from Google has significantly influenced the SEO industry, signaling a substantial shift. Unlike typical core updates, this one is notably intricate, affecting various core systems. Additionally, it represents a progress in how we evaluate content's usefulness. Algorithmic enhancements to core ranking systems.
Highlights:
- The main focus is on improving the overall quality and relevance of search results, specifically targeting clickbait content and spamming.
- Cut down low-quality, unoriginal search results by 40%.
- New spam policies target scaled content abuse, site reputation abuse, and expired domain abuse.
The impact of this update is huge, affecting many areas, and every experienced marketer I've spoken to agrees it's significant. Has your website been affected by the March 2024 core update?
Think about waking up one morning to discover your website is no longer in Google's search results. A lot of websites experienced this after the March 2024 update went live.
The Google core update emphasizes high-quality, original content primarily. By doing so, it reduces unoriginal, low quality content, which ultimately lowers the overall quality and relevance of search engine results.
Up to 40% of low-quality websites that offer irrelevant information and a bad user experience—pages built specifically to match search queries—are expected to be removed as part of this cleanup effort.
Websites that are discovered to be violating Google's policies or using unethical SEO techniques may not only face penalties but also be completely removed from the index and search results.